Backbeat

core

our proprietary analytics engine that powers the insight layer behind every activation. It takes the raw signals of human interaction—gesture, choice, emotion, time—and transforms them into beautiful, strategic data that helps brands understand the true impact of every experience.

Data Analyzer

Import Your Data

Paste your raw activation data to transform it into strategic insights.

Format Example

{
  "participants": [
    {
      "choice": "Interactive Display",
      "emotion": "Excited",
      "time_spent": 5
    },
    {
      "choice": "Mobile Experience",
      "emotion": "Surprised",
      "time_spent": 3
    }
  ]
}

/* OR CSV FORMAT */
choice,emotion,time_spent
Interactive Display,Excited,5
Mobile Experience,Surprised,3

Paste your activation data above and click "Analyze Data" to begin

Trends

Discover key patterns

Segments

Audience groups

Emotions

Response analysis

Strategy

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